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Statistics reveal that 99% of home buyers aged between 24-57 use the internet to help them find the property. This staggering figure indicates that before driving all the way to meet the real estate agents, people prefer to get the knowledge of their next property on their own digital platforms, particularly “Google”.
As rapidly people are moving more with the search results of Google, the need to include the right keywords in your website has become crucial. If you integrate the right keywords into your content, your visibility on the Search Engine Result Pages (SERP) increases. This will lead to drawing more traffic on your website which is not just the “traffic”, but they are your potential customers with high chances of conversion.
But, incorporating the “right keyword” is the key to getting your desired rankings. What are the right keywords? The right keywords are the ones that have higher search intent and also align with the category. Find out 175 real estate keywords categorized into their relevant categories that can boast the SEO game of your real-estate website.
Rank #1 with These 175 Real Estate Power Keywords
The real estate niche is the one on which advertisers bid the most. As it’s a highly revenue-generating niche and brings value leads, the competition is tough as well. You need to have a strong keyword strategy that drives traffic to your website and generates leads if you want to stand out in this crowd. You can use the following real estate keywords to help you attract clients and boost your rankings on search engines.
Apartments
- Generic Keywords
Generic keywords are foundational for anyone searching for rental apartments or listings. You can use these keywords to capture the traffic from the users who are looking for general apartment options. These keywords may also help you in maintaining and establishing an online presence as you can easily incorporate them in blogs and service pages.
- Apartments near me: This keyword connects local searches with nearby available units.
- Apartments for rent near me: This keyword specifically targets the ones who are looking for a rental apartment close to their location.
- Apartments for rent: A broad and straightforward keyword that captures a wide audience who is in search of rental properties.
- Apartments for rent in [location]: Contrary to the “apartments for rent”, it is a narrowed keyword that attracts targeted leads who are searching for apartments for rent in any specific location.
- [location] apartments for rent: This keyword focuses on geographic relevance and makes it easier for potential renters in that area to find your listings.
- Rental apartments near me: Similar to the above terms, this keyword is essential for attracting clients looking for immediate rental options.
- Pricing Keywords
As a real estate agent, you must be aware that your target audience considers pricing as a key factor while searching for options. So, targeting the keywords that are related to pricing is also a smart way to attract budget-conscious clients. Clients often filter their searches based on their budget and pricing and this is where your pricing keywords have high chances of ranking.
- Cheap apartments near me: This keyword can help attract renters looking for more affordable options.
- Luxury apartments near me: This keyword can attract high-end clients who are looking for premium living spaces.
- Affordable apartments near me: An important keyword for connecting with clients who are budget-conscious but still want decent living conditions.
- No credit check apartments near me: This specific term targets a niche market that is looking for lenient leasing options.
- Low-income apartments for rent: This keyword focuses on clients looking for government-subsidized housing options.
- Specific Features
These keywords are for users who are looking for apartments that can cater to their specific needs. They might don’t have higher search volumes but they allow you to reach targeted audiences in an effective way.
- Pet-friendly apartments near me: Pet owners looking for suitable rental options can use this keyword to find an apartment near their location.
- Furnished apartments near me: This keyword is for such clients who are searching any move-in-ready apartments and don’t want to be in the hassle of furnishing their apartment.
- Senior apartments for rent near me: This term targets senior citizens seeking age-appropriate living spaces.
- New apartments near me: It focuses on clients interested in the latest developments in their area.
- Loft apartments near me: A highly specific keyword targeting those people who prefer open, spacious layouts in loft-style homes.
Homes for Sale
- Generic Keywords
These keywords are especially for the ones who are looking to buy a home. So, if you use them, you can easily connect with the potential buyers in your area. Another advantage of using generic keywords is reaching a broad audience however you need to be very strategic to secure the first spot due to high competition.
- Homes for sale near me: This term targets local buyers who are looking to find properties in their neighborhoods.
- Homes for sale in [location]: When you include the location in your keyword, it allows you to capture targeted traffic from potential buyers who are searching for homes in specific areas.
- Homes near me for sale: Similar to the first keyword, it connects local buyers to properties available in their vicinity.
- By Price
Many buyers filter homes by price, so by including these keywords, you can target cost-conscious clients effectively. With the term “pricing”, you need to keep in mind that you are not only targeting the ones who are looking for cheaper options but you can also target every segment of the market including the ones who are looking for some luxury options.
- Cheap homes for sale near me: This term appeals to first-time buyers or investors seeking affordable properties.
- Foreclosed homes for sale near me: This keyword targets those looking for deals on properties that are bank-owned.
- Luxury homes for sale near me: This attracts high-end buyers who are looking for upscale properties.
- Types of Homes
Real estate is not only about selling and purchasing but you need to understand the psyche of your clients as well. This why it is crucial to understand that each buyer has their own preferences when it comes to home, and by targeting these “interest-specific keywords, you can connect with the neglected traffic as well.
- New construction homes for sale near me: This keyword targets buyers looking for the latest builds, which is a growing segment in the real estate market.
- Mobile homes for sale near me: This long-tail keyword attracts buyers who are looking for manufactured housing options.
- Multi-family homes for sale near me: It captures the attention of investors who looking for rental properties to rent out to multiple families.
- Lake homes for sale near me: This keyword appeals to clients who are seeking vacation homes or waterfront properties.
- Townhomes for sale near me: Those who are interested in buying townhomes, which has become a trend specifically in urban areas, might be attracted by this keyword.
Land for Sale
- Generic Keywords
If you look forward to capturing the attention of a huge audience who is interested in land purchases, you should go with generic keywords such as:
- Land for sale near me: This term connects local searches with available plots of land in the area.
- Land for sale in [location]: When you include specific locations in keywords, you can help potential buyers find the land in their desired area.
- Cheap land for sale near me: This attracts buyers who are searching for budget-friendly land options.
- Location-Based
In the real estate market, location is a key factor that potential buyers usually look upon. So, if you incorporate the following keywords, your local visibility will be enhanced and you can easily connect with potential buyers with land options in specific areas.
- Land for sale in [specific city/region]: This keyword focuses on geographic relevance and improves the chances of appearing in local search results.
- [location] land for sale: This keyword helps in attracting buyers who are looking specifically in a certain area for land investment.
- Usage-Based
People who are looking for land have different purposes when buying it. If you target that purpose in your keyword, you can connect with a unique set of clients as well.
- Commercial land for sale: This term targets business investors who are looking for properties suitable for commercial development.
- Farmland for sale: This keyword attracts agricultural buyers who are seeking to purchase land for farming purposes.
- Hunting land for sale: Targets individuals looking for recreational land for hunting activities.
Some Additional Keywords That Can Help In Securing #1 Spot On Google
Mortgage Calculator
As the mortgage calculator is one of the critical tools for home buyers, keywords related to it also have a high potential of generating leads. Here are some of the mortgage calculator-related keywords that you can include in your content:
- mortgage calculator
- mortgage payment calculator
- mortgage repayment calculator
- mortgage calculator [location]
- mortgage loan calculator
Commercial Real Estate Keywords
Apart from the people who are looking for residential options, businesses and investors look for the property by using commercial real estate keywords. Below is the list of some commercial real estate keywords that have high search intent volume.
- commercial real estate
- commercial real estate for sale
- commercial real estate agent
- commercial real estate listings
- what is commercial real estate
The following table comprises an extended list of 175 real estate keywords.
Practical Tips For Using Real Estate Keywords
On-Page SEO: Revamp Your Listings and Website Content
On-page SEO serves as a critical factor in ranking your property listings and website content at the top. Here’s what you can do for top-notch on-page SEO.
- Incorporate keywords naturally in your content in the right density. Don’t make your content stuffed with keywords as it can negatively impact your SEO rankings.
- Add blog posts on your website with keywords incorporated in the meta description, alt text, headings, and text.
- Include keywords in H2 and H3 of your content.
Want to know more about how to write an SEO-friendly real estate property listing? Read this blog to learn some effective tips.
Off-Page SEO: Expand Your Reach
Where on-page SEO is more focused on the audience, off-page SEO is more about the crawlers and algorithms of the search engine. Here’s what you can do to boost your off-page SEO.
- When generating backlinks from high-authority websites, ensure the anchor text includes keywords like “commercial real estate for sale” or “luxury homes for sale near me.”
- Incorporate keywords into your social media bios, posts, and hashtags. For example, on Instagram, you can use hashtags like #HomesForSaleInMiami or #CommercialRealEstateListings.
Cecilien Dambon
UpSEO.com is a reliable platform for SEO professionals. We track hundreds of thousands of keywords daily, providing essential services to build your SEO strategy.