Tip 1: Identify Powerful Real Estate Keywords That Rank

The journey towards on-page SEO optimization starts with identifying the right keyword, as the keyword is the cornerstone in SEO for real estate, which improves your real estate listing visibility on Google.

But what actual keyword is? So, it is the term that reflects what users are typing into the search bar—especially those with intent to buy. So, the keywords with higher search intent and high search volume are considered valuable in real estate SEO services.

Why Keyword Research Matters?

While going ahead with keyword research for a real estate SEO company, you first need to be clear on why keyword research matters. Because of the tough competition in the real estate industry, if you only target generic terms like “homes for sale” or “real estate listings,” your content will be buried under a sea of competitors.

Instead, you need to focus on more specific, long-tail keywords as they target the exact phrases potential buyers are using. With this approach, these keywords help you rank higher by targeting the exact phrases potential buyers are using. These keywords often have lower competition but still deliver high-quality traffic.

Use Long-Tail Keywords for Real Estate

In the real estate industry, where big sharks are already in the competition and investing hefty budgets in marketing, aiming for ranking on generic keywords will leave you with nothing. So, real estate SEO experts recommend targeting long-tail keywords instead of generic ones. They are typically 3 to 4-word phrases that are more specific about location or the property detailings. By using a “specific approach,” you can directly connect with serious buyers with higher search intent. Here are 10 long-tail real estate SEO keywords that you can use for selling SEO services for real estate agents.

However, finding the right keyword in SEO real estate is not just a game of guessing but it is a whole process that starts with identifying the key features of the property you’re listing, such as the type of home, number of rooms, price range, and location. If you want to know more about how to do strong keyword research that can instantly boost the SEO of your website, give this blog a read.

Tip 2: Make Clickable Listing Titles

We have always heard of “first impression is the last impression”. It’s quite true and has significance in real estate SEO as well. On your website, your listing's title is one of the first things potential buyers notice.

The listing titles of your descriptions also decide whether they click through to your listing or not. When you write a well-crafted, keyword-rich title, you can not only grab the attention of the visitors easily but also signal to Google what the listing is about which ultimately helps you rank higher in search results.

To be more clear on how an SEO-optimized title for a real estate listing looks like:

“Spacious 4-Bedroom Family Home with Pool in Downtown Tampa”

In this title:

• “4-bedroom family home” is for buyers who are searching for a specific property type.
• “Pool” is for specific buyers who are looking for this feature in their future home.
• “Downtown Tampa” is for local SEO for real estate that targets the ones who are looking for homes in Downtown Tampa.

Tips for Creating Attractive and SEO-Friendly Titles

• Be Specific
• Incorporate Local SEO
• Keep it Concise, around 60 characters
• Use Action Words
  

Tip 3: Take Help with Meta Descriptions to Rank Higher

We have always seen meta descriptions whenever we search for anything on Google. But did you know that it is a key player for your real estate SEO? Basically, it is a snippet of the text that appears below your title in Google Search results, and it’s the second thing through which the visitor decides whether to click on your website or not.

However, it has no direct link with improving the rankings but as it improves the click-through rates (CTR), it signals Google that the traffic is finding your content relevant and valuable ultimately boosting your rankings on the search engine.

How to Write Perfect Meta Descriptions with Local SEO?

After a thorough analysis and research, the SEO experts have concluded that an ideal meta description should be concise, not more than 150-160 characters. Additionally, it should contain all the necessary information that can evoke the visitor to click on the website.

For a better understanding of what a well-written meta-description looks like, have a look at this:

“Explore this charming 3-bedroom home with a spacious backyard in Dallas, TX. Perfect for families seeking comfort and convenience near top schools.”

In this example:

• “3-bedroom home” is a target keyword.
• “Spacious backyard” highlights a key feature.
• “Dallas, TX” incorporates local SEO to help rank in the area.
• “Families seeking comfort and convenience” attracts people who are looking for these specific features.

Best Practices

• Stay Under 160 Characters
• Include a Call to Action (CTA)
• Incorporate Benefits
• Be Direct

Tip 4: Include Alt Text in Images

While optimizing content for the audience, you need to make sure that the content is readable as well. To increase the readability of your real estate listing for a strong real estate SEO, images serve as the fundamental item. Not only do they improve the visual appeal of your website but they have a direct influence on the real estate SEO strategy as well.

However, images can be viewed by the audience by the search engine, like Google can’t “see” the images. So, how do they get to know what your image is about? This is where “Alt text” comes into the picture. Google relies on Alt text to understand what an image is about.

How to Optimize Images with Alt Text for SEO?

Here are the best practices to optimize images with Alt text for SEO for real estate website.

• Incorporate Relevant Keywords
• Be Specific
• Improve Accessibility
• Maintain Clarity
• Use Descriptive File Names
• Include Local Keywords
• Avoid Generic Names
• Optimize for Search Engines

Tip 5: Add Strategic Keywords in Property Descriptions

Once the potential buyer is attracted by the title and clicks on the website due to a clear and concise meta description, now he wants to know the details of the property. So, here, property descriptions play a key role in providing them with all the necessary details they need.

This is why the property description of your listing must be top-notch and answer all the queries of potential buyers. However, a top-notch property description doesn’t mean that it is supposed to look like a wall of text.

But, it should be a detailed and informative description of the property that includes all the features that can force the buyer to buy the property. Moreover, a descriptive and well-written description is not just for the audience but it is for search engines as well as it also helps your listing rank better in search engines.

Features of Well-Written Property Description

• Strategic keywords
• Location highlights
• Property Features
• Unique selling points
• Bullet points for better readability

Tip 6: Optimize Your Listings For Mobiles

Tip 6: Optimize Your Listings For Mobiles

The most crucial point that most real estate SEO experts miss is mobile optimization. Statistics report that 60% of searches happen on mobile devices which means that if you are not optimizing your website for mobiles, there’s a high risk of missing 60% of your potential buyers.

This is why it is not an option but crucial to optimize your listing for mobile phones to drive traffic that ultimately improve the rankings on Google. Mobile optimization makes sure that your listings look great and load quickly on smartphones and tablets, which is crucial for keeping potential buyers engaged.

Steps to Ensure the Listing Is Mobile-Friendly

• Use a responsive web design that adjusts the layout and images to fit any screen size.
• Slow-loading websites are a major turnoff for mobile users. Compress large images and minimize the use of heavy plugins to improve load times.
• Make sure that buttons like “Request a Viewing” or “Contact Agent” are easy to click on mobile devices.

Tools to Check Mobile Responsiveness

To check if your listings are mobile-optimized, use tools such as:

• Google Mobile-Friendly Test
• GTmetrix
• Pingdom Tools

Tip 7: Use Scheme Markup for Better Search Visibility

Schema markup is a type of microdata that helps search engines understand the content of your website better. It enhances the way search engines read and interpret your listings, allowing them to display rich snippets in search results.

3 Benefits of Schema Markup:

• Improved Search Visibility
• Enhanced Rich Snippets
• Increased Engagement

How to Add Real Estate-Specific Schema to Your Listings?

• Use the Right Schema Types: For real estate, focus on schema types like RealEstateAgent, Place, and Product.
• Implement JSON-LD Format: Utilize JSON-LD, a preferred format for schema markup, to make it easier for search engines to parse the information.
• Include Essential Details: Add specific details such as:some text
  • Property type (e.g., single-family home, condo)
  • Price
  • Address
  • Number of bedrooms and bathrooms
  • Property Features (e.g., pool, garden)
• Test Your Markup: Use Google's Structured Data Testing Tool to ensure your schema markup is implemented correctly and troubleshoot any errors.

Tools and Resources for Implementing Schema Markup:

• Schema.org
• Google’s Structured Data Markup Helper
• WordPress Plugins
• Google Search Console

Improve Your Listings For Strong Real Estate SEO With UpSEO!

So, if you don’t want to invest heavily in PPC and still want to secure some valuable leads in the real estate industry, SEO is something that you cannot miss. The above-mentioned 7 tips will help you craft the real estate listings that will rank but this is not the whole scenario as you have to look upon off-page and technical SEO as well.

It is very clear that while managing everything single-handedly, dedicating an allocated time to SEO is a hard nut to crack. However, you don’t need to do all the things alone now, as UpSEO can assist you in improving the real estate SEO of your website. It is an automated tool that can help you in every SEO aspect including keyword optimization to link building. So, sign up now and let UpSEO handle all your SEO tasks!