Real Estate SEO Company

Real estate websites often feature numerous pages due to constantly changing listings, with new properties being added and sold or expired listings being removed. It's essential to manage these frequent updates effectively. When a property is sold, it's crucial to use 301 redirects from the old listing page to a relevant page, such as a similar property or a category page. This practice preserves the site's backlink profile, ensuring that the website retains its SEO value and that any external links pointing to the sold listing are not lost.

Real estate websites typically have a hierarchical structure with different levels of pages, such as parent category pages (e.g., "Homes for Sale") and child pages (individual property listings).

Parent Pages should focus on broader keyword optimization and attract backlinks. They serve as the primary entry points for users searching for general real estate categories.

Child Pages (Listings) should be optimized with relevant, detailed text. While these pages benefit from internal linking and keyword usage, they primarily gain SEO strength from their parent category pages. Ensure unique, descriptive content on each listing page to avoid duplicate content issues and to provide value to potential buyers and search engines.

The SEO budget for real estate varies widely, with small agencies typically spending $5,000-$15,000 per month for basic services like keyword research and on-page optimization, medium-sized agencies allocating $15,000-$30,000 per month for comprehensive services including advanced content marketing and link building, and large agencies investing $30,000-$200,000 per month for full-service SEO and marketing strategies. These prices vary due to the different levels of service required: small agencies need basic SEO, medium-sized agencies require more comprehensive strategies, and large agencies need full-service SEO and marketing to compete effectively in more competitive markets.

Indexing a new real estate website by Google can take anywhere from a few weeks to a few month. This process can be expedited by submitting a sitemap through Google Search Console and ensuring the site has quality content and backlinks. There is strong correlation between quantity of backlinks and website indexing.

Getting properties to rank at the top of Google search results can take several months. It depends on factors such as competition, the quality of your SEO strategy, the relevance of your content, and the authority of your backlink profile.